Xplug connects EV drivers with reliable charging infrastructure and builds community through shared resources and experiences, making sustainable transportation more accessible and rewarding.
My Role
Founding Product Designer
(User Research, Interaction Design,
Visual Design, Prototyping, Brand Design)
Timeline
September 2024 - Present
(Ongoing)
Team
1 Product Manager,
1 Developer, 1 Growth Manager,
1 User Researcher
Why EV Drivers Need Better Charging Solutions?
Unreliable Infrastructure, Wasted Time
Only 78% of public EV chargers work when drivers arrive, with some networks failing 48% of the time and 1 in 5 EV owners unable to charge at visited stations. Failed charging attempts create costly delays and range anxiety for drivers who need dependable information.
Isolated Community, Missed Connections
EV drivers share environmental values and similar charging challenges, yet lack a platform to connect and share real-world experiences. Research shows virtual communities empower better driving practices, but existing apps focus only on location data, missing opportunities to transform individual frustrations into collective problem-solving.
🍳 Still cooking up the full case study—check back soon for the complete recipe!